Do Alcoholic Drinks Labelled as Light Encourage More Drinking?

A University of Cambridge study shows that wine and beer labelled as lower in alcohol may increase the amount consumed.

In the study, 264 weekly wine and beer drinkers were split into three groups based on drinks with varied alcohol levels (very low, low and average) as indicated by the labels. Consumption increased as the alcohol strength level went down. It ranged from 214ml for very low levels to 177ml for regular (unlabelled) drinks.

Alcohol is the fifth leading cause of disease and premature death globally.

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